Web Analytics Services

Traffic on your website will always be under control thanks to our service of Web Analytics!

We constantly check the effectiveness of the strategies implemented to maximize the results and improve your business.

 

  • We use Web Analytics tools to trace and analyze the users behaviour on your website and improve the performance of traffic and ROI.
  • Periodic reports with detailed analysis of the traffic generated on you website (n visits, drop-out rates, bounce rates, navigation flows, conversions, etc..)
  • Constant monitoring of KPIs (Key Performance Indicators) and fine tuning
  • Performance consultancy for the improvement of ROI (Return on Investment) and Conversion Rate Optimization
Servizi di Web Analytics - KAUKY.COM Web Agency Pavia

Google Analytics Qualified - KAUKY.COM Web Agency Google Partner Pavia

At KAUKY.COM we are qualified for the use of Google Analytics

OUR LATEST WEB ANALYTICS PROJECTS

Our Web Analytics service

 

KAUKY.COM uses Google Analytics certified experts. The service offered includes:

  • Creation of Google Analytics account (and activation of the tracking code) to which the customer can access at any time
  • Integrations with other tools such as Google AdWords, Search Console etc.
  • Any further implementations (eg targeting segments, remarketing lists, enhanced e-commerce, activation of reports, etc.)
  • KPI definition (Key Performance Indicators) and implementation of the tracking of specific objectives / events
  • Detailed periodic reports with analysis of the traffic generated (n visits, drop-off rates, rebound rates, navigation flows, conversions, etc.)
  • Constant monitoring of KPIs and introduction of corrective measures
  • Consultancy for performance improvement, ROI (Return on Investment) and Conversion Rate Optimization

Focus

What does “Web Analytics” mean and what is it for?

The term Web Analytics refers to all the tools that the web provides to check the progress of a website or e-commerce, a social network or a blog in terms of traffic: web analytics measure and collects statistical data related to all the activity of a web page, from a qualitative and quantitative point of view.

The professional analysis of these data makes it possible to verify the effectiveness of the strategies implemented and to achieve the desired results in the best possible way.

KAUKY.COM leans on Web Analytics certified professionals.

 

THE IMPORTANCE OF WEB ANALYTICS

Web Analytics plays a fundamental role in digital marketing, because it allows you to evaluate the strategies undertaken, review any actions, learn more about your users and chose where to invest resources and time.

Thanks to the Web Analytics it is possible to distinguish from which source the users arrive from: organic search on search engines, blogs, social campaigns, newsletters, advertising banners, Google AdWords campaigns, backlinks on other sites, search engines or Google Shopping etc. This allows you to evaluate which direction to take and where to direct investments.

You can get important information about who the website visitors are and how they behave, which pages they visit the most and, consequently, organize ad hoc promotional campaigns to increase sales, or create new, more engaging marketing campaigns for those products. o services that are not in demand, perhaps because they are not very visible.

Web Analytics allows to analyze data also from a temporal point of view; this means that, depending on what we are interested in knowing, it is possible to check the results obtained in a well-defined time frame and decide in a timely manner whether to proceed in the established direction or to intervene, modifying some actions.

 

THE APPLICATIONS OF WEB ANALYTICS ARE MULTIPLE:

1 – WEB ANALYTICS FOR ADVERTISING

If you are implementing an advertising campaign, it is essential to know which messages have reached users faster, what has impressed them positively and what has left them more indifferent.

Web Analytics tools, if correctly set and interpreted, allows you to understand what worked and what did not bring results. With Web Analytics tools, you can accurately measure the performance of mobile ads, search ads, and display ads to better organize your advertising and future investments.

 

2 – WEB ANALYTICS IN SOCIAL MEDIA

The Web is a social place and Web Analytics tools help you measure the success of your social media activity. It is possible to analyze the way in which visitors interact with the functions of sharing your site (for example, the +1 button of Google) and with your content through the various social platforms activated.

 

3 – WEB ANALYTICS FOR MOBILE PHONES

Thanks to Web Analytics tools we can measure the impact of mobile devices on your business. In addition, if you create mobile applications, you can measure how users use the application.

 

4 – WEB ANALYTICS AND SITE NAVIGATION

Web Analytics tools help us to understand which parts of the website work well, which pages are most appreciated by users, so as to create a better browsing experience for your customers.

5 – WEB ANALYTICS AND CONVERSION MONITORING

Another reason why digital monitoring systems are important is the measurement of conversions: if we have an e-commerce and we do marketing campaigns to promote our products (or services), in addition to understanding from which source the visitors come, it is very useful to know if these have then been converted into customers and, therefore, have actually bought. From here we will decide how to move the next steps to promote the products and optimize the conversion rate.

Web Analytics with Google Analytics

Google Analytics is an advanced statistics service that, at a basic level, can be used to monitor access to the website in a detailed manner, but which lends itself to much more advanced uses.

An example of advanced use of Google Analytics can be the following: you set a goal for the website, for example, in the case of an e-commerce site, the goal will be to bring the visitor to the ORDER page SENT SUCCESSFULLY.

We identify the possible routes through which a visitor to the site reaches the goal. At this point, through Google Analytics, you can perform a detailed analysis of:

What percentage of users reach the target (s) of the site (sale, contact request, etc.)

The weak points of the site, where users more often abandon the path to the goal (to understand where to improve)

If linked to AdWords Campaigns, figure out what percentage of clicks from AdWords are converted to sales (to calculate the return on your advertising investment, ROI)

 

OPERATIONAL APPROACH

The activity of Web Analytics is divided into two phases: a first phase of setup of the account and the subsequent one made of analysis and periodic reporting

 

ANALYTICS SETUP

The creation of the Google Analytics account and the activation of the tracking code, together with the monthly submission of a summary report indicating the progress of traffic on the site, is included in the website development service, while the costs for ‘implementation of Google Analytics with the related configuration of specific objectives, alerts, filters etc. they vary based on complexity.

 

ANALYTICS REPORT

The periodic preparation of detailed reports containing analysis and continuous monitoring of KPIs, with suggestions for the implementation of any corrective measures, varies according to the complexity of the reporting required.

 

WEB ANALYTICS STANDARD REPORTING

The standard reporting service provides for the monthly submission of automatic reports agreed with the customer, such as:

  • Public Overview (with indication of number of sessions, users, page views, page / session, average session duration, bounce rate,% new sessions, etc.)
  • Geographic data (with indication of the place of origin and number of sessions, new users etc. segmented by country or by city within the single country)
  • User involvement (with session segmentation based on duration, to understand the level of user engagement)
  • Traffic acquisition (with indication of the sources of traffic acquisition: number of sessions, new users, bounce rate etc. segmented for the different types of traffic ie Organic Research, Referral, Paid Search, Display, Email, Social etc.)

 

WEB ANALYTICS REPORTING ADVANCED WITH ANALYSIS

The advanced reporting service provides for the creation of customized Dashboards and the sending of detailed comparative reports of specific time periods (for example the last month with the previous month or with the same period in the previous year, etc.) and consists of the following analysis sections:

Public

  • Demographic and Geographical Data (Language and Location, Age, Interest, Sex)
  • Behavior: new users and return, frequency and recency, involvement etc.)
  • Technology (browsers and operating systems used)
  • Mobile devices (with particular attention to bounce rate and -conversions by type of mobile device, tablet and desktop)
  • Comparative analysis with respect to the sector average and specific geographical areas

Behavior

  • Flow of Behavior (navigation paths followed by visitors)
  • Site content (with attention to exit rate and landing pages and exit pages)
  • Site speed (site speed overview: average loading times, redirection, server connection, server response, etc.)
  • On-site Search (if present and activated the internal search on the site)
  • Events for Individual Actions (if activated)

Acquisition and Conversions

  • Overview of sources of source / medium traffic acquisition (with particular attention to generated conversions)
  • Possible analysis of specific sources of traffic (AdWords, Social, Organic Research, Campaigns etc.)
  • Indirect Conversions and Multi-Channel Funnels (conversion paths that include combinations of multiple channels)
  • Attribution models (variants for assigning credit for sales and conversions to contact points in conversion paths eg: linear, based on position, first interaction, last interaction, last non-direct click etc.)

Analysis sections are further broken down according to the acquisition channel and detailed reports are provided, based on customized dashboards with specific information related to traffic coming from organic search, paid advertising campaigns, mail marketing, social networks etc. with a further breakdown based on the device used and demographic and geographical information on users.

 

REPORT WEB ANALYTICS EXTRA

The Extra Report is a complete report, including all the part of advanced reporting with critical analysis, to which are added specific customer requests (for example: analysis of purchase and checkout behavior for E-Commerce, analysis of performance of transactions and revenue generated, possible analysis of ROI and ROAS on the various SEA investment markets, etc.)

Web Analytics for the advertising

WITH WEB ANALYTICS TOOLS YOU CAN GET THE INFORMATION THAT MAKES THE DIFFERENCE!

The properly set-up of Web Analytics tools allows you to measure not only the number of sales and conversions, but also provide updated data on how visitors use your site, how they arrived on your site and what you can do to encourage them to return.

 

ANALYSIS OF THE WEB SITE PAGES

Web Analytics tools help us to understand which parts of your website work well, which pages are most appreciated by users, so as to create a better browsing experience for your customers.

 

WEB ANALYTICS FOR SMARTPHONES

Thanks to Web Analytics tools we can measure the impact of mobile devices on your business. In addition, if you create mobile apps, you can measure how users use your application.

 

CONVERSION ANALYSIS

By setting specific features we measure how many customers are attracting your website or e-commerce, how much you are actually selling and how users interact with your site.

 

ANALYSIS OF THE ACTIVITY ON SOCIAL MEDIA

The Web is a social place and Web Analytics tools help you measure the success of your social media activity. It is possible to analyze the way in which visitors interact with the functions of sharing your site (for example, the +1 button of Google) and with your content through the various social platforms activated.

 

DIGITAL ANALYTICS FOR ADVERTISING

By linking the Web Analytics tools both to your website or e-commerce and to the activated web marketing campaigns, we get a complete picture of the situation that allows us to improve the return on investment of your advertising campaigns. Thanks to Web Analytics tools we can accurately measure the performance of mobile ads, search ads and display ads to better organize your advertising strategy!

 

WEB ANALYTICS TO BETTER UNDERSTAND YOUR PUBLIC

With our analysis we draw a complete profile of your visitors through ads and videos, websites and social media, tablets and smartphones. This makes it easier to meet the needs of current customers and conquet new ones.

 

DISCOVER THE NEEDS OF YOUR PUBLIC

Web Analytics tools allow us to analyze visitor traffic on your website or e-commerce and paint a complete picture of your audience and their needs, wherever they are, all the way to the purchase.

 

TRACK THE NAVIGATION PATH FOLLOWED BY THE USER

We analyze the sources of traffic, the paths followed by the users, the devices used to get to your website or e-commerce. Then we act to improve the user experience.

 

DISCOVER WHAT THE VISITORS ARE DOING

With appropriate Web Analytics tools we analyze how visitors interact with the pages of your website or e-commerce. This allows us to learn more about what they are looking for and what they expect. We can than customize the marketing activities accordingly to what has been detected and obtain the maximum return from the advertising campaigns that have been activated.

WEB ANALYTICS TO INCREASE SALES AND CONVERSIONS

A click on an ad, the display of a page from the office, a video seen from the tablet before falling asleep … but to which channel should the sale be attributed to? Through the web analytics tools it is possible to reconstruct all the interactions that the user had before moving on to the action.

 

REACH THE RIGHT PUBLIC

To maximize the results obtained from marketing activities, campaigns must work together to reach the user with the right message at the right time. Tools such as Remarketing allow you to reach your most involved visitors and see their reaction when they are reached by the message.

 

REACH EXCELLENT TECHNICAL PERFORMANCES

The choice of a Responsive design website allows to drastically reduce development time and production costs. Rather than spending time and resources on building a separate mobile website in addition to your traditional desktop website, the responsive design approach allows you to optimize your website for both desktop and mobile, all in one solution.

 

BEST PRACTICE FOR POSITIONING IN RESEARCH RESULTS

Your website or e-commerce can be beautiful graphically, but if it does not work well, the risk is to lose important contact or sales opportunities. Slow loading of pages, bad positioning of content, blocking of the website due to an overload of visitors, are all causes of abandonment of the site that can be identified and easily avoided thanks to the Web Analytics tools.

Costs for Web Analytics services

Analytics Setup

The creation of the Google Analytics account and the activation of the tracking code, together with the monthly submission of a summary report indicating the progress of traffic on the site, is included in the website development service.

 

The costs for the advanced configuration of Google Analytics, with its implementation of enhanced ecommerce, specific objectives, events, alerts, filters etc. they vary based on complexity.

Analytics Report

The periodic preparation of detailed reports containing analysis and continuous monitoring of KPIs, with suggestions for the implementation of any corrective measures, varies according to the complexity of the reporting required.

 

Contact us for more information.

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