What does “Web Analytics” mean and what is it for?
The term Web Analytics refers to all the tools that the web provides to check the progress of a website or e-commerce, a social network or a blog in terms of traffic: web analytics measure and collects statistical data related to all the activity of a web page, from a qualitative and quantitative point of view.
The professional analysis of these data makes it possible to verify the effectiveness of the strategies implemented and to achieve the desired results in the best possible way.
KAUKY.COM leans on Web Analytics certified professionals.
THE IMPORTANCE OF WEB ANALYTICS
Web Analytics plays a fundamental role in digital marketing, because it allows you to evaluate the strategies undertaken, review any actions, learn more about your users and chose where to invest resources and time.
Thanks to the Web Analytics it is possible to distinguish from which source the users arrive from: organic search on search engines, blogs, social campaigns, newsletters, advertising banners, Google AdWords campaigns, backlinks on other sites, search engines or Google Shopping etc. This allows you to evaluate which direction to take and where to direct investments.
You can get important information about who the website visitors are and how they behave, which pages they visit the most and, consequently, organize ad hoc promotional campaigns to increase sales, or create new, more engaging marketing campaigns for those products. o services that are not in demand, perhaps because they are not very visible.
Web Analytics allows to analyze data also from a temporal point of view; this means that, depending on what we are interested in knowing, it is possible to check the results obtained in a well-defined time frame and decide in a timely manner whether to proceed in the established direction or to intervene, modifying some actions.
THE APPLICATIONS OF WEB ANALYTICS ARE MULTIPLE:
1 – WEB ANALYTICS FOR ADVERTISING
If you are implementing an advertising campaign, it is essential to know which messages have reached users faster, what has impressed them positively and what has left them more indifferent.
Web Analytics tools, if correctly set and interpreted, allows you to understand what worked and what did not bring results. With Web Analytics tools, you can accurately measure the performance of mobile ads, search ads, and display ads to better organize your advertising and future investments.
2 – WEB ANALYTICS IN SOCIAL MEDIA
The Web is a social place and Web Analytics tools help you measure the success of your social media activity. It is possible to analyze the way in which visitors interact with the functions of sharing your site (for example, the +1 button of Google) and with your content through the various social platforms activated.
3 – WEB ANALYTICS FOR MOBILE PHONES
Thanks to Web Analytics tools we can measure the impact of mobile devices on your business. In addition, if you create mobile applications, you can measure how users use the application.
4 – WEB ANALYTICS AND SITE NAVIGATION
Web Analytics tools help us to understand which parts of the website work well, which pages are most appreciated by users, so as to create a better browsing experience for your customers.
5 – WEB ANALYTICS AND CONVERSION MONITORING
Another reason why digital monitoring systems are important is the measurement of conversions: if we have an e-commerce and we do marketing campaigns to promote our products (or services), in addition to understanding from which source the visitors come, it is very useful to know if these have then been converted into customers and, therefore, have actually bought. From here we will decide how to move the next steps to promote the products and optimize the conversion rate.