eCommerce development

Professional eCommerce solutions based on Wordpress and Magento

We'll help you transform your ecommerce website into an effective selling tool!

 

  • We design and develop custom ecommerce siteswith simple and intuitive administration panels.
  • Our ecommerce websites are integrated with secure payment and shipping systems.
  • The continuous monitoring of the results allows us to optimize the navigation path and increase your sales, even after a long time.
  • We aim to achieve maximum visibility and indexing on search engines through professional SEO
  • We offer web marketing services consisting of a series of integrated activities, studied to optimize the performance of your online store
Sviluppo Ecommerce - KAUKY.COM Web Agency Pavia

OUR SERVICES

Magento eCommerce

Highly professional e-commerce solution, flexible and reach of features!

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Magento specialists

Highly qualified support and on-going assistance from Magento Specialists, for the continous maintenance of your ecommerce platform.

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eCommerce WooCommerce

Multiple features and perfect integration within CMS Word Press-based sites.

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Realizzazione Ecommerce Magento o WooCommerce

Magento and WooCommerce: our technological choices

OUR LATEST ECOMMERCE PROJECTS

Focus

The main features of our ecommerce sites

Having a solid Ecommerce platform is essential for your online business to function at its best. Our e-commerce solutions combine the features offered by the most advanced e-commerce technologies with a completely customized design based on your needs.

  • Professional and personalized design
  • Optimization for perfect visualization on all devices (Desktop, Mobile and Tablet)
  • Integration with secure payment and shipping systems
  • Simple and intuitive administration interface
  • Simplicity in the management and loading of products
  • Search options in customized e-commerce
  • Search engine optimization (SEO)
  • Possibility of integration with Web Marketing activities (Advertising Campaigns, Social Media Marketing, E-mail marketing etc.)
  • Promotions and Discounts
  • Integration with Google Analytics
  • Support and ongoing assistance

… and much more!

Our technological choices for a successful ecommerce

MAGENTO

It is a flexible and professional e-commerce solution, rich in functionality, allowing you to get the maximum value from your online sales channel.

 

WOOCOMMERCE

It is the most widespread plugin for WordPress Ecommerce. It offers multiple functionalities and is perfectly integrated within a CMS based WordPress site.

Design of a successful ecommerce site

DEFINE CLEAR OBJECTIVES

Every page of your website should have a well-defined specific goal. For example, the goal of your home page will be to entice users to browse through your product categories or, even better, to go directly to a product. In the product page, your goal will be to provide the user with all the information necessary to convince him to proceed with the purchase, everything must be designed in such a way as to make the process of adding the product to the cart simple and intuitive. It is very important to concentrate on this aspect when planning the individual pages of an e-commerce.

 

CREATE DIRECT CONTACT POINTS WITH THE CUSTOMER

Breaking down the wall between you and your customers is essential to generate a sense of trust and trustworthiness towards your company. For this reason, you must carefully study the most attractive way to allow the user to get in touch with you. Some examples may be to give users the opportunity to directly request information on products through an online helpline, leave comments or upload photos of themselves while using the product.

 

SIMPLIFY THE PURCHASE PROCESS

It is very important to create a checkout process that is intuitive and makes it easy for the user to purchase the desired product. For example, it is better not to exceed the information requested to the customer when filling out the web form for the purchase. In addition, the pages visited during the checkout process must be clear and ordered to be easy to use.

 

CONCENTRATE, AT LEAST AT THE BEGINNING, ON A FEW LINES OF PRODUCTS

Rather than trying to sell anything, it is advisable to start focusing on small product niches and then progressively expand the available categories.

 

 24 HOURS  AVAILABILITY

A specific feature that distinguishes e-commerce from the traditional store is the opportunity to purchase in any place and at any time, without time limits. This is why it is essential that the e-commerce site is always reachable. Make sure that your hosting plan is solid and has the technical features necessary to progressively grow with you.

 

GIVE YOUR USERS A REASON TO RETURN

Finding a way to engage users and encourage them to return regularly to visit your e-commerce is a winning strategy. An example is to constantly inform users about the arrival of new products or templates with regular e-mails and newsletters. Another way to achieve this goal is to let users know when a sold out product is once again available. Look for opportunities to get users to visit your e-commerce again. Ideally more times a user visits your site, the more likely it is to make a purchase.

 

MAKE THE VISIBLE CONTACTS

Displaying contact details clearly is essential to allow your customers to immediately contact. The fact that a user has to scour the whole site to reach contacts could be counterproductive and lead to the loss of the sale.

 

REMEMBER THAT YOU ARE NOT ALONE

Most of the people buy online after visiting a multitude of e-commerce. They will then end up restricting their choice to only one site. In order for your website to be the chosen one, you should pay attention to a variety of factors: type of product, trust transmitted to the user, simplicity of the flow of navigation to purchase, product price and shipping costs, system security payment etc.

 

PAY ATTENTION TO PRICING

Ensure that the price is not higher than that of a competitor for an identical product (s).

 

PAY ATTENTION TO SHIPPING COSTS

If the shipping rates are not properly customized on the basis of specific products, weights and distances, you could risk applying too high shipping costs going to negatively affect the choice of the user to opt for the purchase on your e-commerce.

 

GIVE SAFETY GUARANTEE

Buying online offers a lot of advantages, but many customers are still reluctant to buy because they are wary of sharing confidential information on the network. That’s why it’s important to do everything possible to keep your customers’ information safe and inform the customer that the checkout and shipping process has been verified and is reliable and secure.

 

 

CREATE A SUCCESSFUL DESIGN FOR YOUR ECOMMERCE

SIMPLE AND EFFECTIVE DESIGN

The design of your e-commerce must be as clutter-free as possible to avoid confusion in the user. Calls to action must be carefully selected choosing only those that can be useful to convince the visitor to make a purchase (product image, name and description, availability, prices, etc.).

 

INVITATIONS TO EVIDENT ACTION

Each page where the user is required to perform an action should contain a strong call to action that incites the visitor to take the next step towards achieving the goal of the page. For example “Add to cart”, “Payment” etc. Make sure you do not have more than one main call-to-action per page to avoid confusing the user. It makes sense to use secondary call-to-action when the user is not yet ready to engage in the main call-to-action. For example, a visitor might be willing to view a software demo, but is not yet ready to proceed with the purchase. In this case, rather than losing the visitor, it makes sense to keep it on the site for a few minutes by offering invitations to the secondary action.

 

CONSISTENCY

Whether it’s color, layout or character style, it’s very important to keep a consistent image across your e-commerce to avoid confusing visitors. Showing the same button in a variety of different colors could cause disorientation and discomfort in the user and lead to a consequent decrease in sales.

 

WELL VISIBLE CART

It is advisable to provide the presence of shopping cart that remains visible throughout the visitor’s stay on your e-commerce so that users always have an eye on what they have in the shopping cart and how much it costs. This trick certainly simplifies the user’s checkout process.

 

CLEAR NAVIGATION TRAILS

Providing users with a clear idea of ​​where they are located at all times within your e-commerce is important. The bradcrumb links in addition to the presence of drop-down menus that briefly show the structure of the site, are a good way to allow visitors to get their bearings.

 

INTUITIVENESS

The design of each e-commerce should be studied in order to make clear to the user what will happen when you click on a specific element. A clean design but also intuitive and explanatory, will allow the visitor to know what to expect from a page in advance and will make the experience on your e-commerce pleasant and free of unpleasant surprises.

Back-end of a successful e-commerce site

 

ADMINISTRATION PANEL

For the administration of an e-commerce it is essential to have a dashboard in which to display all the information related to the site performance. The administration panel must be customizable and contain a summary of all relevant data: out-of-print items, requests for information, sales data and the metrics necessary for assessing e-commerce performance.

 

METADATA CONTROL

The possibility of checking the metadata (title, description, keywords, etc.) associated with the various pages of the site is essential when aiming at obtaining a good ranking of e-commerce for relevant keywords in the organic search on search engines. It is important to be able to customize the title tag of each page, as well as having the possibility to create rules that dynamically generate the tags of the new loaded products.

 

MONITORING CODES FOR WEB ANALYTICS

In order to track and analyze the behavior of users on your e-commerce it is important that a simplified mode is available for the initial insertion and constant updating of the tracking code on all pages of the site.

 

MANAGEMENT OF ADMINISTRATION PERMITS

It often happens that there are more people dedicated to the management of e-commerce, so it is important to have the ability to give the members of the team different powers of control. With administrative permits you will be able to decide which sections of your site can be viewed and modified by each team or team member.

 

CRAWLER CONTROL

A robots.txt file restricts the access of search engine crawlers to certain areas of the site. The content management system, where it is therefore possible to upload robots.txt files to block crawler access and must allow, where necessary, to later modify this block.

 

WAREHOUSE MANAGEMENT

Each of your products, sub-categories and categories must be easily modified through the e-commerce administration panel. This includes updating of product colors, dimensions, descriptions, etc. and the ability to specify which categories / sub-categories to display on the home page or in the menu.

 

ORDER MANAGEMENT

Your management software must be perfectly integrated with the e-commerce site in order to have a complete overview of sales status, shipments and access to the necessary customer information.

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