Design of a successful ecommerce site
DEFINE CLEAR OBJECTIVES
Every page of your website should have a well-defined specific goal. For example, the goal of your home page will be to entice users to browse through your product categories or, even better, to go directly to a product. In the product page, your goal will be to provide the user with all the information necessary to convince him to proceed with the purchase, everything must be designed in such a way as to make the process of adding the product to the cart simple and intuitive. It is very important to concentrate on this aspect when planning the individual pages of an e-commerce.
CREATE DIRECT CONTACT POINTS WITH THE CUSTOMER
Breaking down the wall between you and your customers is essential to generate a sense of trust and trustworthiness towards your company. For this reason, you must carefully study the most attractive way to allow the user to get in touch with you. Some examples may be to give users the opportunity to directly request information on products through an online helpline, leave comments or upload photos of themselves while using the product.
SIMPLIFY THE PURCHASE PROCESS
It is very important to create a checkout process that is intuitive and makes it easy for the user to purchase the desired product. For example, it is better not to exceed the information requested to the customer when filling out the web form for the purchase. In addition, the pages visited during the checkout process must be clear and ordered to be easy to use.
CONCENTRATE, AT LEAST AT THE BEGINNING, ON A FEW LINES OF PRODUCTS
Rather than trying to sell anything, it is advisable to start focusing on small product niches and then progressively expand the available categories.
24 HOURS AVAILABILITY
A specific feature that distinguishes e-commerce from the traditional store is the opportunity to purchase in any place and at any time, without time limits. This is why it is essential that the e-commerce site is always reachable. Make sure that your hosting plan is solid and has the technical features necessary to progressively grow with you.
GIVE YOUR USERS A REASON TO RETURN
Finding a way to engage users and encourage them to return regularly to visit your e-commerce is a winning strategy. An example is to constantly inform users about the arrival of new products or templates with regular e-mails and newsletters. Another way to achieve this goal is to let users know when a sold out product is once again available. Look for opportunities to get users to visit your e-commerce again. Ideally more times a user visits your site, the more likely it is to make a purchase.
MAKE THE VISIBLE CONTACTS
Displaying contact details clearly is essential to allow your customers to immediately contact. The fact that a user has to scour the whole site to reach contacts could be counterproductive and lead to the loss of the sale.
REMEMBER THAT YOU ARE NOT ALONE
Most of the people buy online after visiting a multitude of e-commerce. They will then end up restricting their choice to only one site. In order for your website to be the chosen one, you should pay attention to a variety of factors: type of product, trust transmitted to the user, simplicity of the flow of navigation to purchase, product price and shipping costs, system security payment etc.
PAY ATTENTION TO PRICING
Ensure that the price is not higher than that of a competitor for an identical product (s).
PAY ATTENTION TO SHIPPING COSTS
If the shipping rates are not properly customized on the basis of specific products, weights and distances, you could risk applying too high shipping costs going to negatively affect the choice of the user to opt for the purchase on your e-commerce.
GIVE SAFETY GUARANTEE
Buying online offers a lot of advantages, but many customers are still reluctant to buy because they are wary of sharing confidential information on the network. That’s why it’s important to do everything possible to keep your customers’ information safe and inform the customer that the checkout and shipping process has been verified and is reliable and secure.