Local SEO optimization of the website
A good visibility on Google and Bing (the main search engines) allows you to develop quality traffic really interested in your business and in the services offered. This is why we offer a site SEO optimization service in a Local perspective.
When we talk about SEO, we are talking about organic positioning on search engines, which depends on a technical optimization and structure to make the content of the site more relevant, better visible by search engines and easier to find by of users.
The SEO service that we offer is structured in different phases.
TECHNICAL ANALYSIS AND CONTENT
In this phase we analyze the On and Off page factors which the positioning on search engines depends on, such as structural analysis of the site in terms of code, analysis of multilingual site optimizations (markup hreflang, etc), presence of title meta tags, description and keywords within the pages of the site, use of H headings, implementation of robots.txt and sitemap, presence of errors 404, compatibility with mobile devices, loading speed and other ranking parameters.
ANALYSIS OF THE CURRENT POSITIONING
The site positioning status is checked for the keywords used up to now and for those considered relevant by the customer
Strategic research of the keywords to bet on, based on the client’s objectives and competition arena.
SEO ON-PAGE OPTIMIZATION
SEO content optimization, definition of meta-information (meta tags, H tags, ALT tags) for each page of the site in different languages, URL optimization, Robot.txt, 301 redirect and sitemap generation. Optimization of site rich snippets.
NOTE: the results pages (SERP) following a search on Google are always ordered differently, it essentially depends on the browsing behavior of the user (of which Google keeps track and memory) by crossing the data on all its devices used and its geographical position. Therefore there are no absolute but variable placements.
- Segnaling to search engines: segnaling of of the website’s URLs to the main and minor search engines
- Insertion in general and sectorial directories (with particular attention to local directories and portals)
- Creation of Press Release relating to the launch of the new site and dissemination on the main press release sites, article marketing and social news
- Search console: creation of the account on Google Search Console and link to Google Analytics + Structured data reporting
Based on what emerged from the initial analysis will prepare a plan for the progressive optimization of the structure, content, pages of the site from an SEO perspective.
- Creation of a monthly editorial plan
- Support for creating site content and local search engine optimization
- Sitemap update and reporting new URLs to search engines
- Sharing on activated Social Networks
- Strategic consulting to support and monitor the results obtained