SMM – Social Media Marketing

Digital Marketing Strategies on Social Networks

Social Media Marketing: to engage and involve your audience with Social Network.

 

  • We define the strategy to reach and engage new potential customers via Facebook, Twitter, Google Plus, LinkedIn!
  • We create and manage your pages on social networks … to increase word-of-mouth referrals.
  • We study specific advertising campaigns to reach specific targets by location, gender, age, interests, etc.
  • We maintain constant monitoring of ongoing activities and we offer a monthly reporting service to verify the performance of the activities undertaken

 

Social Media Marketing - KAUKY.COM Pavia

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OUR LATEST SOCIAL MEDIA MARKETING PROJECTS

Our Social Media Marketing service

We have structured our Social Media Marketing strategy in 5 steps, to make you get the best from our services:

  1. Preliminary analysis – An in-depth initial analysis is essential to get to know the client, the website, the activities already carried out on Social Media, the competitive context and to draw up a clear analysis that will be used in all the subsequent phases of the project.
  2. Creation / Set-up of the Company page – The initial set-up involves the creation (or revision) of the company page with personalized graphics
  3. Definition of the overall strategy and editorial plan creation – It is fundamental to define a Social Media Marketing strategy coordinated with the rest of the promotional activities that are carried out and to identify clear and measurable objectives.
  4. Implementation – Actual activation of the SMM campaign with publication of content and possible activation of paid advertising campaigns.
  5. Monitoring – Finally, we offer a monthly reporting activity, aimed at verifying the performance of the undertaken activities.

Focus

Why to promote your business on Social Networks?
In the age of Social Media, businesses must be open to dialogue with their customers. This is why it is important to understand what interests and excites your target audience. Social Media is a great tool to highlight the human face of your business, and make more direct, accessible and less impersonal contact with your audience.

Apply a well structured Social Media Marketing strategy on Facebook, Twitter, Google +, Linkedin, Instagram etc. allows you to establish new relationships, reach potential customers interested in the service / product offered and retain existing ones.

Social media allow you to deal with the problems raised by your customers immediately, offering a better service made of information sharing, updates and support.

They are also an excellent tool with which to offer exclusive promotions for the most loyal customers. Thanks to Social Media, in fact, it is not only possible to address a specific audience for each offer, it is also possible to measure the effectiveness of each individual campaign.

Our Social Media Marketing Strategy: operational approach

We have structured our Social Media Marketing strategy in 5 steps, to make you get the best from our services:

1. PRELIMINARY ANALYSIS

An initial in-depth analysis is essential to get to know the client, the website, the activities already carried out on Social Media, the competition and to draw up a clear analysis to be used in all the subsequent phases of the project.

  • Definition of the client’s business objectives and collection of all necessary information (eg competitors etc.) for a correct analysis of the starting situation.
  • Profiling of the target audience based on interest, age group, gender, geographical area, etc.
  • Activity of “buzz monitoring” to find out what is the online sentiment related to the customer (we are already talking about the customer and its services / products? How? How? Where?) And then identify the presence of any brand ambassadors (people more or less influences that are already brand lover) and the strengths and weaknesses, fundamental to set up the communication strategy / editorial plan.
  • Analysis of the performance so far obtained by the client on Social Networks

 

2. CREATION / SET-UP COMPANY PAGE

The initial set-up involves the creation (or revision) of the company page with personalized graphics:

  • Creation of cover and profile images
  • Creation of SEO optimized description texts
  • Optimization of categories and sub categories to which the page belongs
  • Search and selection of pages of competitor brands to keep under control
  • Selection of webzine pages, blogs, influencers and magazines from which to draw information to share, possibly because of interest for the community (it is important to diversify the communication, avoiding posting only products / offers and giving space to post information, dedicated to issues more general, trends, sector news or related to the entarteinment).

3. DEFINITION OF THE OVERALL STRATEGY AND CREATION OF THE EDITORIAL PLAN

It is essential to define a Social Media Marketing strategy coordinated with the rest of the promotional activities that are carried out and to identify clear and measurable objectives.

  • Identification of the Social Network (s) to be activated and planning of a SMM strategy coordinated with all the communication channels activated.
  • Definition of illustrative editorial plan with macro themes and calendar of contents to be published on social media.
  • Definition of measurable objectives in the short and long term that allow to measure the progress of the activities undertaken

4. IMPLEMENTATION

  • Actual activation of the SMM campaign with publication of the contents and possible activation of paid promotional campaigns.
  • Periodical publication of the contents according to the guidelines agreed in the editorial plan (with possibility of variation with respect to the editorial plan of the month in case of sharing post, current events, etc.)
  • Monitoring and management of comments to posts based on what has been agreed with the customer
  • Implementation and ongoing management of (if any) paid promotional campaigns based on what is defined by the SMM strategy and in compliance with the client’s budget

5. MONITORING

Finally, we offer a monthly reporting activity, aimed at verifying the performance of the activities undertaken.

Use the Social Networks to involve people and increase your sales!

Applying a well structured Social Media Marketing strategy means exploiting the potential for interaction of Web 2.0 to establish new relationships, reach contacts, friends and followers interested in your business. It means offering a better service made of sharing information, updates and support. It serves to communicate the news and transmit the value of your business: to transform occasional contacts into loyal customers.

 

ENCOURAGE YOUR CUSTOMERS OR POTENTIAL CUSTOMERS

In the age of social media, businesses must be open to dialogue with their customers. This is why it is important to understand what interests and excites your target audience.

 

PROVIDE IMMEDIATE ASSISTANCE

Social media allows you to deal with the problems raised by your customers immediately. This can be done directly, offering channels in which to report complaints, requests and proposals. Or proactively, by monitoring what is said about your online brand.

 

INVOLVING YOUR VISITORS BY MAKING THEM CONTRIBUTE TO THE CREATION OF CONTENTS

Another way to engage your audience with customers or potential customers is to get them actively involved in creating social media content.

 

USE THE SOCIAL MEDIA TO SPREAD OFFERS AND EXCLUSIVE DISCOUNTS

People are always looking for opportunities and social media is a great tool with which to offer exclusive promotions for its most loyal customers. Not only can you address a specific audience for each offer, you can also measure the effectiveness of each individual campaign.

 

SHOW THE HUMAN SIDE OF ITS ACTIVITY

Social Media is a great tool to highlight the human face of your business, and make contact with your audience more direct, accessible and less impersonal.

How does visibility work on Facebook?

The posts published on the page end up in the community members’ newsfeed (which is already a fan of the page); not all, however, but only a small part (organic reach limits the visibility of content to about 3% of the community, which is very little);

If those who see the posts interact with them, these posts also end up in the newsfeed of their friends, expanding the possibility that the posts are seen outside the community. The limit of this organic engagement is linked to the fact that it is not said that something that interests a user also interests his friends. The mechanism, however, is excellent for the question of “trust” and word of mouth among people who know each other;

So more interaction is generated with posts (favored by the ADS on posts and post-engagement activities through paid promotional campaigns), the more the possibilities that the contents are seen by more people are amplified;

Even better is the promotion of posts at a specific target, with paid advertising on a profiled target.

At the moment, because of the high level of the competition, Facebook’s organic reach is very low. This means that very few people in the customer community (users who are already fans of the Facebook page) will see the page’s publications. This will result in a lack of community growth over time and a lack of appreciation of editorial content, which may not reach the public if not adequately “distributed”.

Once they said “Content is the king”; now, with the change of the algorithm of Facebook we can not ignore the investment in the distribution of content. This makes it necessary to allocate part of the budget to the distribution of published posts, to generate engagement and therefore to favor a related expansion of the community.

It is therefore recommended to always associate the management of the Facebook page with a budget, even minimal, to be allocated to paid advertising for posts dedicated to community growth because otherwise, even in the months the community could have a growth of zero.

 

PAID CAMPAIGNS ON FACEBOOK AND OTHER SOCIAL NETWORKS

The service offered includes consultancy aimed at identifying the types of campaigns best suited to meet the needs of the client and the budget to be invested; the continuous configuration and management of the campaigns to maximize their performance; the monitoring of the results obtained and the introduction of possible corrective measures.

To get the best results from the campaigns it is essential that, at a first stage of implementation, it follows the monitoring and continuous management aimed at optimizing the campaign itself.

Duration, budget and management costs of any paid Facebook ADS campaigns will be evaluated according to specific needs.

Costs for a Social Media Marketing Campaign

Applying a well structured Social Media Marketing strategy means exploiting the potential for interaction of Web 2.0 to establish new relationships, reach contacts, friends and followers interested in your business. It means offering a better service made of sharing information, updates and support. It serves to communicate the news and transmit the value of your business: to transform occasional contacts into loyal customers.

The costs associated with this type of activity vary depending on the strategy identified, the frequency of publication, the investment in paid advertising campaigns.

Contact us for more information.

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