How does visibility work on Facebook?
The posts published on the page end up in the community members’ newsfeed (which is already a fan of the page); not all, however, but only a small part (organic reach limits the visibility of content to about 3% of the community, which is very little);
If those who see the posts interact with them, these posts also end up in the newsfeed of their friends, expanding the possibility that the posts are seen outside the community. The limit of this organic engagement is linked to the fact that it is not said that something that interests a user also interests his friends. The mechanism, however, is excellent for the question of “trust” and word of mouth among people who know each other;
So more interaction is generated with posts (favored by the ADS on posts and post-engagement activities through paid promotional campaigns), the more the possibilities that the contents are seen by more people are amplified;
Even better is the promotion of posts at a specific target, with paid advertising on a profiled target.
At the moment, because of the high level of the competition, Facebook’s organic reach is very low. This means that very few people in the customer community (users who are already fans of the Facebook page) will see the page’s publications. This will result in a lack of community growth over time and a lack of appreciation of editorial content, which may not reach the public if not adequately “distributed”.
Once they said “Content is the king”; now, with the change of the algorithm of Facebook we can not ignore the investment in the distribution of content. This makes it necessary to allocate part of the budget to the distribution of published posts, to generate engagement and therefore to favor a related expansion of the community.
It is therefore recommended to always associate the management of the Facebook page with a budget, even minimal, to be allocated to paid advertising for posts dedicated to community growth because otherwise, even in the months the community could have a growth of zero.
PAID CAMPAIGNS ON FACEBOOK AND OTHER SOCIAL NETWORKS
The service offered includes consultancy aimed at identifying the types of campaigns best suited to meet the needs of the client and the budget to be invested; the continuous configuration and management of the campaigns to maximize their performance; the monitoring of the results obtained and the introduction of possible corrective measures.
To get the best results from the campaigns it is essential that, at a first stage of implementation, it follows the monitoring and continuous management aimed at optimizing the campaign itself.
Duration, budget and management costs of any paid Facebook ADS campaigns will be evaluated according to specific needs.