Video Advertising on You Tube

Video advertising to better engage your audience

Involve your potential customers in a unique way with video ads on YouTube!

 

  • With Video Advertising on You Tube you can target by gender, age, interests and location.
  • You only pay if the viewer decides to watch the video ad
  • The video ads are visible on all devices (desktop, tablet, mobile)
  • Thanks to the potential of the videos you can estabilish real contact with potential customers
Campagne Video You Tube - KAUKY.COM Web Agency Pavia Google Partner

Google Partner AdWords - KAUKY.COM Web Agency Pavia Google Partner

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OUR LATEST GOOGLE ADVERTISING PROJECTS

Our service

KAUKY.COM is Google Partner and works with Google professionals offering Google AdWords service to its customers with transparent costs. The customer can always personally check personally the progress of the campaigns and the related costs.

The advices offered are aimed at identifying the types of campaigns that best suite the customers’ needs, the continuous optimization is aimed at obtaining the maximum return from the budget invested.

Operational approach

  • Preliminary analysis for the definition of the budget and the most suitable campaign types
  • Creation of the Google AdWords Accounts and Configuration of the Campaigns
  • Continuous optimization of the campaigns

Focus

What are and how does video advertising work on YouTube?

Video is an extraordinary tool for establishing authentic contact with potential customers. The videos convey teachings to us, inspire us and entertain us. We share them with friends and we talk about them for a long time after having watched them.

Any video posted on YouTube can become an ad. Video ads appear before other videos on YouTube, as well as when playing videos and in search results. You only pay if someone interacts with the ad. If the announcement is skipped before 30 seconds or before the end, no charge is received.

The video to be used, whose maximum recommended duration is less than 3 minutes, must be uploaded to YouTube and can be provided by the client or requested to  KAUKY.COM as an additional service.

YouTube offers a wide range of targeting options to reach the most suitable customers. Targeting can be based on age, gender, location, interests, and other factors.

Ads can run in different formats including True View in-stream and in-Display ads

TrueView in-stream ads

TrueView in-stream ads appear in videos posted on YouTube or in videos, games, and apps on the Google Display Network. In addition, they can be viewed in YouTube videos embedded in other sites. They can also appear on YouTube apps for Android and iOS, as well as on m.youtube.com (on iPad and Android)

Viewers can choose to ignore the video ad after 5 seconds. If they choose not to ignore the video ad, the number of YouTube video views is increased when the viewer watches 30 seconds of the video ad (or the entire duration if the ad is shorter than 30 seconds) or interacts with the video, depending on the event that occurs first. Interactions with videos include clicks on call-to-action overlays, cards, and companion banners. If the main goal is to get the most views, we recommend creating videos of at least 12 seconds.

TrueView in-display ads

In-display ads can appear on YouTube and on the Google Display Network. In particular, they can be published on the search and display pages of the YouTube website version for desktop and mobile devices, as well as on the program version home page for desktop and YouTube mobile apps. The ad unit consists of a thumbnail image and a maximum of three lines of text. The user who clicks on the ad is redirected to the YouTube channel or view page that allows viewing the video (the video does not play in the ad unit). Typically, within this video type, call-to-action overlays are used to trick users into accessing the advertiser’s site.

Why to invest in Video Advertising on You Tube?

 

Video is an extraordinary tool for establishing authentic contact with potential customers. The videos convey teachings to us, inspire us and entertain us. We share them with friends and we talk about them for a long time after having watched them.

  • Video ads on YouTube allow you to send your message to the right people at the right time. You choose the target based on gender, age, interests and location.
  • Video ads let you tell your story and get in touch with people in a unique way: you can show viewers what you do, how you do it, and why you love it.
  • Video ads attract more interested visitors to the website, increase awareness and increase sales.
  • Ads are played before the appropriate YouTube videos and can also be suggested in the sidebar of the website’s search and display pages. They are visible on all devices.
  • The performance of your campaign is constantly monitored and optimized to improve performance.

 

5 reasons why YouTube video ads work!

With video ads you only pay if someone chooses to see the ad, so you avoid to waste time by not advertising to those who are not really interested in your business.

The Target is very specific

The ads are directed to a specific target, viewers are selected on the basis of who they are, where they are and what they are interested in, for example, men from Milan aged 18 to 34 or women who like to travel.

Ads are displayed on all devices

Your customers are constantly moving. Regardless of the device they use, video ads can reach them on smartphones, tablets or computers. 25% of all YouTube views are taken from mobile devices.

Constant monitoring of the results obtained

YouTube’s Web Analytics tools help you understand who is watching ads and how viewers interact with them.

New opportunities for communication

Ads can lead to video shares and new signups, as well as create new communication opportunities with your customers. The videos convey teachings to us, inspire us and entertain us. We share them with friends and we talk about them for a long time after having watched them.

Costs for Video Advertising on You Tube

A daily or monthly budget will be agreed to be allocated as an investment in advertising. This amount will be paid directly to Google.

In addition to increasing visibility, we attach great importance to the Conversion Rate Optimization, intended as an increase in the number of users who perform a specific action (contact, newsletter subscription, purchase, etc.).

For this reason we suggest to support the Web Marketing services with a continuous Web Analytics activity aimed at constantly verifying the effectiveness of the strategies implemented.

Contact us for more information.

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