What is and how does Google Shopping work?
Google Shopping Campaigns are ideal for managing retail-oriented campaigns: instead of keywords, this type of campaign uses Product Listing Ads that show detailed information about the individual product (image, price, description, etc.). )
Campaigns on Google Shopping are more closely related to E-commerce activity and allow you to generate Product Listing Ads.
Product Listing Ads let you include an image, a title, a price, a promotional message, and the store name, without having to create specific ads for each individual product sold.
The ads are posted in a dedicated box on Google Search (separate from text ads), on the websites of Google search partners that show the products on sale and the related link and on Google Shopping.
Google Shopping Campaigns are ideal for managing retail-oriented campaigns: instead of keywords, Product Listing Ads use attributes for products defined in Merchant Center’s data feeds to show ads after searches relevant.
NOTE: Setting up Google Shopping campaigns requires the creation of an account on Google Merchant and manual or automatic generation of Data Feeds containing specific details about each product