How does advertising on the Google Display Network work?
Advertising on the Google Display Network allows you to show ads and banners on a variety of websites, including Google-specific websites such as Google Finance, Gmail, Blogger, and YouTube, which publish Ads ads.
This network also includes applications and mobile sites and allows specific targeting based on the interests of users, age, gender etc, and a targeting even at the level of where to publish the ad (keywords, placements, topics covered …)
Activating campaigns on the Display Network requires the creation of banners. The basic solution we offer is composed of a set of banners declined in the 19 formats required by Google Ads. Banners can be supplied directly by the client or made by KAUKY.COM as an additional service.
The Google Display Network allows you to show your message to potential customers, in the right place at the right time, in various ways, all combinable with specific demographic data (gender, age, etc.) and geographical location.
- By keyword and topic: using contextual targeting based on keywords, you find the best positions for your ad across the entire Google Display Network. This allows you to show the ad to an audience that is really interested in your business and is more likely to take action.
- On specific pages or sites: using placement targeting you will find the most suitable websites to host your ad and you can decide to publish the ad on web pages, online videos, games, RSS feeds, sites and mobile applications specific. It is also possible to prevent ads from appearing on sites that are not considered relevant.
- Based on user interests: with interest targeting, you place ads on Display Network websites for specific groups of people who have characteristics that are common to your target audience profile. More in detail, you can reach people who have visited your website before by creating a remarketing campaign. To reach broad audiences similar to those of TV and stimulate brand awareness, you can create affinity audiences. To reach specific audiences, ready to make purchases in a specific area of products or services, you can create in-market audiences.