OUR STRATEGY FOR EMAIL MARKETING
Thinking about email marketing as an engaging dialogue between you and your recipients, you can consider email as an interesting tool to achieve your goals and increase your ROI. Below we report the methodology we apply to ensure that our email marketing campaigns bring concrete results:
COLLECTION OF INFORMATION ON RECIPIENTS
It is essential to know the recipients of your newsletter to prepare emails that meet their expectations and interests.
Collecting as much information as possible when completing the newsletter subscription form is a way to track a profile of your recipients. However, it is essential to only ask for the information that will actually be used to segment the Newsletter campaigns. Requesting too much information can lead to a reduction in the enrollment rate.
ANALYSIS OF THE GOALS
Most recipients spend no more than a couple of seconds to view an e-mail.
Whether you are providing information or promoting a product, the goal you want to achieve must be clear to capture the attention of the recipients and direct them to the desired action.
DESIGN AND GRAPHIC SETTING
We design and structure your emails to satisfy your recipients and achieve your goals. Through careful positioning of strong calls to action and supporting images, we are able to optimize your CTR (Click Through Rate).
The goal of an email is to arouse interest and bring traffic to your website. Once there, it is important to meet users’ expectations with a dedicated landing page that will facilitate conversion completion.
OPTIMIZATION OF THE EMAIL CAMPAIGN
Nobody likes receiving an e-mail that is not relevant to itself. Thanks to the segmentation of contact lists and a careful analysis of users’ past activities, we are able to send your email to recipients who are really interested.
Through the use and measurement of the results obtained with the A / B testing, it is possible to work to optimize the CTR and the opening rate of your Newsletter.
ANALYSIS AND REPORT OF THE OBTAINED RESULTS
Time and frequency of submissions are key metrics to consider when creating a well-structured email marketing campaign. We work to identify the day of the week, the optimal time and frequency for sending your email campaign. So that the highest possible percentage of your recipients will open and interest your email.
To be sure that email marketing campaigns are achieving the best ROI possible, it is necessary to activate a measurement and constant monitoring of the results. This is why we constantly analyze data relating to: opening rate, click-through-rate, bounce rate, n of sent emails etc.